What are you trying to achieve?
When a designer is approached to do produce something, a design problem has been identified – but often not articulated. Unless we do that first, we can’t achieve anything meaningful.
Tell me about yourself
I want to know everything about the situation. Sometimes, the most amazing things can be teased out of the smallest detail.
Let’s create something remarkable
We live surrounded by visual messages, most of them become just noise. I want to create something with you that gets noticed and creates dialogue.
The devil is in the detail
Your message needs be clear and direct if it is to be understood. It needs to be consistent and well considered. Errors communicate unprofessionalism and insincerity.